URBAN ROOTS

Support farmers and eat local at Urban Roots farm­—a fictitious farm that is rooted in the ideas of sustainability, local foods and community engagement. A roughened primary typeface reflects the natural shape of fruits and vegetables, connecting design with product. Bright, cheeky social media posts aims to connect the farm with a younger audience, and boost local engagement with local foods. The use of photos is intended to connect consumers with the origin of their food, where and who grows the product. Know your roots!