BERKELEY'S

Quality coffee crafted with love—that’s what Berkeley’s Coffee is all about. A combination of organic patterning and a geometric wordmark, the design represents the fun and eclectic audience that makes the brand so unique. The visual theme is made to represent the organic nature of coffee—the floral elements representing the first stage of a coffee bean, and the paisley’s as the beans themselves. The bright color scheme gives a nice contrast to the natural elements, creating a fun yet modern coffee brand.